Yisong Brand Story

Yisong: Carving the Future of smart manufacturing at the Edge – An Epic of Innovation Written by Vision and Perseverance

Prologue: Seeing a Glimmer of Insight, Breaking Through a Double Dilemma (2012)

In 2012, despite widespread adoption, laser die cutting technology faced a seemingly unsolvable dilemma. On one hand, traditional laser cutting produced harmful fumes, an extremely harsh manufacturing environment, and high energy consumption, posing severe environmental pressures and labor barriers. On the other hand, the inherent thermal effects of lasers (such as ablation, slag, and heat-affected zones) severely restricted the precision, smoothness, and consistency of cutting dies, impacting the quality and lifespan of the final product. The dilemma of environmental protection and high quality was a difficult one, hindering industry upgrades.

It was in this fraught landscape that Yisong's founder and its chief technical officer—two pioneers with keen market acumen and deep technical expertise—saw the key to a breakthrough. Rather than simply tinkering within the confines of laser technology, they approached the issue head-on with revolutionary thinking:

“The real solution may not lie in improving lasers, but in creating a completely new technological path—one that can achieve both green manufacturing and excellent precision.”

This insight stems from a deep understanding of the industry's pain points and, more importantly, a courage to break free from conventional thinking. They keenly realized that CNC technology, combined with innovative design concepts and intelligent control, could fundamentally circumvent the environmental shortcomings of lasers while achieving cutting accuracy and stability far exceeding those of lasers. With the unwavering belief in "reshaping the foundation of die making with the power of innovation," Yisong was born in Dongguan, a fertile ground for innovation. This was no simple entrepreneurial venture, but a technological revolution aimed at simultaneously addressing the two industry challenges of environmental protection and quality.

Chapter 1: Patents Lay the Foundation, Soft and Hard Approaches Embark on a New Journey (2013-2015)

From the outset, Yisong's direction was crystal clear: driven by innovation, protected by patents, and driven by core independence. The founding team understood that to revolutionize the laser industry, they needed not only revolutionary hardware but also the "brain" that controlled its operation. Therefore, during the initial stages of developing their eco die board CNC sawing machine, a forward-thinking decision, one that would lay the foundation for the next decade, was firmly on the agenda: the simultaneous development of an independent CAD/CAM software platform.

"Hardware is the torso, and software is the soul. Without an autonomous and controllable 'soul', even the most powerful torso will be controlled by others, and will not be able to achieve the ultimate precision and intelligence we pursue." - This strategic thinking of the founder has placed software autonomy on an equal footing with hardware innovation from the very beginning.

In 2013, the design of eco die board CNC sawing machine took shape. On August 16 of the same year, two Chinese patents (invention and utility model) were applied for, protecting not only the hardware innovation but also marking the first appearance of Yisong's "hardware and software integration, dual-wheel drive" innovation model.

However, the founding team's vision long transcended national boundaries and the present. They clearly understood that true innovation must be oriented toward the global stage, and that intellectual property is both the shield and the sword that forges the future. "Technology is the root, patents are the shield, and a global vision is the wing." At the end of 2013, while simultaneously advancing software platform development and hardware research, Yisong resolutely launched a global patent pool. This was a decision requiring tremendous courage and long-term investment, demonstrating its innovative ambition, rooted in China but with a global vision. On October 21, 2015, the successful application for its first US invention patent marked a milestone in this strategy, signaling that the innovative edge of "Made in China" was beginning to shine on the global stage. Over the past three years, Yisong has forged a path through thorns, using patents to lay the foundation for innovation and its proprietary software to lay the foundation for the future.

Chapter Two: Ten Years of Hard Work Forging the Soul of "Smart" Manufacturing (2013-2022)

The next decade marked Yisong's "golden age," characterized by growth, accumulation, and rapid development. The founder and his technical team demonstrated remarkable strategic fortitude and a relentless passion for R&D. They withstood pressure and resolutely invested substantial resources in this path of independent innovation.

A Hardcore Breakthrough: The eco die board CNC sawing machine, a cornerstone product of Yisong, has been the first to achieve revolutionary success. It perfectly combines environmental friendliness with high precision (far exceeding the quality of laser cutting), redefining the cutting standard for die board with its exceptional performance. This achievement is the product of countless days and nights of hard work by the R&D team, who have demonstrated their unwavering determination to overcome technological barriers. At the same time, Yisong's innovative spirit continues to expand, with the development of groundbreaking CNC equipment in other fields, such as shoe last machines and six-axis drilling machines, demonstrating a strong ability to transfer technology and expand applications. Over the past decade, Yisong has accumulated over 40 patents, building a solid technological foundation.

Mastering the "Soul": Meanwhile, the seed sown at the start of the business—an independent, proprietary CAD/CAM software platform—continued to thrive. This was a difficult journey, requiring significant investment and a long timeline, but ultimately leading to a thorough grasp of the core technology. The founder insisted, "We must control the core technology ourselves. This is the foundation for long-term development and achieving a leap forward in intelligent manufacturing." This commitment has endowed Yisong equipment with a unique "brain" and "nerves," enabling highly coordinated optimization of hardware and software, and providing unlimited possibilities for the pursuit of ultimate precision, efficiency, and future intelligent upgrades.

The past decade has been a vivid demonstration of the founders' philosophy of "technology-based, integrated software and hardware development, and driven by innovation." They resisted market lures and continued to invest resources in R&D and software platform development, demonstrating the foresight and unwavering perseverance of a technology leader. It's this unwavering focus over the past decade that has transformed Yisong from a technological disruptor to a defining and leader of industry standards.

Chapter 3: The bender Revolution and the rubber installing Storm, Igniting Global Change (2023-2024)

Entering 2023, leveraging a decade of accumulated technical expertise and a fully independent software and hardware ecosystem, Yisong's innovation engine is once again thriving, demonstrating its keen market acumen and formidable technological capabilities.

Bending Breakthrough: When the Yisong team conducted an in-depth investigation into the die-cutting equipment industry chain, they identified the critical pain points of traditional bending machines—persistent instability in bending accuracy and a heavy reliance on manual experience for adjustments and compensation. The founder keenly realized, “Pain points are opportunities; the bending process should undergo an intelligent revolution!” The team made a prompt decision and formally initiated the project for an intelligent bending machine.

R&D Achievements: Leveraging the powerful R&D capabilities of Yisong's proprietary software platform and sophisticated hardware design, the Yisong Intelligent auto bender was launched in early 2023, breaking through the limitations of traditional auto bender. It achieved a groundbreaking transformation:

◆Fully Automatic Detection and Compensation: Rapidly detects bending errors, automatically calculates and adjusts compensation parameters, and automatically adjusts bending accuracy, eliminating the inefficiency of manual adjustment based on experience.

◆Fully Automatic rule cassette Switching: Automatically switches between different rule cassette with one click, eliminating the tedious manual steps of pulling tools in and out.

◆Bending results graphically displayed: Advanced software algorithms directly simulate the final bending result, ensuring the operator precisely matches the design expectations and significantly improving the first-pass forming rate.

Backed by nearly 20 innovative patents, it has caused a huge sensation in China, clearing a key hurdle for the subsequent intelligent development of auto bender.

The rubber installing Revolution: The success of auto bender did not stop Yisong. In July 2023, the founder, with his unique business insight, precisely targeted another step in die making that had long been dominated by manual labor: die rubber installing. This was a field with huge potential but also suffered from low efficiency and high costs. He made a decisive decision: to initiate the development of the world's first fully automatic die rubber installing machine, aiming for a "popular and affordable" automated solution, allowing machines to truly free up human labor.

R&D Achievements: Leveraging the powerful scalability of its proprietary software platform and years of accumulated experience in die making equipment, the R&D team rose to the challenge. In early 2024, the world's first Yisong fully automatic die rubber installing machine was unveiled! Its arrival instantly sparked heated discussion throughout the printing and packaging industry. This not only marked Yisong's 60th patent count (June 2023), but also set off a global revolution in the field of "replacing labour with die rubber installing machine." At major industry exhibitions in March and April 2024, the die rubber installing machine was a huge hit, attracting a large number of domestic and international customers. In response to the overwhelming demand for higher efficiency and more features, Yisong quickly launched the development of a high-speed model in July 2024, demonstrating its commitment to continuous advancements.

Chapter 4: Global Layout, Smart Manufacturing Ecosystem, and Product Matrix (2024-2025)

2024 will be the year in which Yisong's innovative achievements will fully blossom, globalization will accelerate, and product layout will be deepened.

Patent explosion and product matrix formation: By August 2024, Yisong's patents have surged to over 80, including over 20 patents related to die rubber machine, including nearly ten international patents. In the field of die rubber installing, Yisong is not satisfied with the success of a single product. From March to May 2025, the company strategically developed a series of die rubber machine product lines, including:

◆ High-speed full-featured model: This machine performs both the rubber cutting and rubber installing at the same time, meeting the needs of high efficiency and multi-functional integration.

◆ High-speed straight rubber strip installing: Targeting the widespread of mid- and low-end straight rubbber installing, it improves speed and saves materials.

Yisong plans to finalize the above-mentioned series of die rubber machines and launch them into the market in 2025, creating a complete rubber installing solution matrix covering different needs.

Going Global: In October 2024, the first Yisong full-function die rubber installing machine was successfully exported to a Chinese Taiwan distributor, creating a sensation at a local exhibition. During the same period, the first unit was delivered to a domestic customer for practical use, receiving positive reviews and demonstrating the company's true capability for large-scale industrial production. From the end of 2024 to the first quarter of 2025, the machine was successfully exported to distributors and users in the United States, United Kingdom, Mexico, and other countries, rapidly expanding Yisong's global footprint.

Rapid Evolution and Certification: In February 2025, 15 of Yisong's die rubber machine models passed the stringent CE certification, paving the way for smooth entry into the European market. The high-speed TG series made its stunning debut at the Guangzhou South China Printing Exhibition on March 4, 2025, and at the Shanghai Sino-Corrugated on April 10, 2025, attracting a large crowd. At the Beijing China Print Exhibition on May 15, 2025, Yisong's upgraded high-speed die rubber machine and innovative integrated creasing matrix positioning and installing mechanism once again captured the spotlight, continuing its technological leadership.

One hundred monuments: As of March 2025, Yisong's patent applications have exceeded 90, which is a monument of innovation forged by countless wisdom and sweat.

Epilogue: Never-ending, everlasting brilliance

From the decisive entrepreneurship in 2012 after seeing the dual dilemma of "environmental protection and low quality of laser cutting", to the established an intelligent closed-loop system covering the core processes of die manufacturing, the independent CAD/CAM software platform, nearly 100 domestic and foreign patents, the formation of a diversified die rubber machine product matrix, and the global marketing of products, every step taken by Yisong is deeply engraved with the founder's far-sighted strategic vision (especially the initial decision to independently develop software and hardware simultaneously), the obsessive pursuit of technological innovation and the tenacious R&D spirit of the entire team.

They've persevered through the long nights of patent planning, persevered through the loneliness of developing underlying software platforms, and persevered through overcoming technical challenges. Each seemingly accidental breakthrough is the inevitable result of deep insight into user pain points, decisive decision-making, and efficient execution. The founder often said, "Innovation has no end; pain points are the starting point. Only by mastering the core can we achieve steady progress." This deep insight into user needs, constant pushing of technological boundaries, and unwavering commitment to core autonomy form the core of Yisong's innovative DNA.

The Yisong story is a magnificent epic about how vision ignites a fire, persistence illuminates the journey, and innovation carves the future. It proves that when keen insight, unwavering conviction (especially a commitment to independent core technology) meet persistent investment, innovation can serve as a weapon to carve an indelible mark on the manufacturing landscape.

Yisong's innovation is endless. In the future, this innovative blade, which embodies wisdom, perseverance, and the spirit of independence, will continue to carve out more brilliant chapters in the world of intelligent manufacturing.

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