Brand story

Yisong: Above the Blade, Sculpting a Future of Smart Manufacturing — An Epic of Innovation Written by Vision and Persistence

Prologue: Seeing the Glimmer, Breaking Through the Double Dilemma (2012)

In 2012, laser die-cutting technology was trapped in a double dilemma: traditional laser cutting generated hazardous fumes and consumed high energy, imposing severe environmental pressure; at the same time, the inherent thermal effects of lasers severely restricted cutting precision and consistency. The goals of "eco-friendly" and "high quality" seemed mutually exclusive, becoming a heavy shackle on industry upgrading.

The founder of Yisong and its chief engineer—two pioneers possessing both sharp market insight and deep technical expertise—saw the key to breaking the deadlock. They did not tinker within the laser framework; instead, with disruptive thinking, they went straight to the core: "The real solution lies in creating a brand-new path that simultaneously delivers green manufacturing and superior precision." They keenly realized that mechanical CNC technology, combined with innovative design and intelligent control, could fundamentally bypass the environmental drawbacks of lasers while achieving far superior cutting precision. With the conviction of "reshaping the foundation of die manufacturing with the blade of innovation," Yisong was born in Dongguan, a fertile land of innovation.

Chapter One: Building a Foundation with Patents, Embarking on a New Journey with Software and Hardware Integration (2013-2015)

From its very inception, Yisong's course was crystal clear: innovation-driven, patent-protected, and core-technology independent. In the earliest stage of developing the eco-friendly die sawing machine, the founding team made a decision that would lay the foundation for the next decade of growth: to simultaneously launch the development of an independent CAD/CAM software platform.

"Hardware is the body; software is the soul. Without an independently controllable 'soul,' even the most powerful body is beholden to others." Software independence was placed on an equal footing with hardware innovation from the very start.

In 2013, the sawing machine design took shape, and two Chinese patent applications marked the first manifestation of Yisong's "software-hardware integration, dual-wheel drive" innovation model. At the end of the same year, Yisong resolutely initiated its global patent portfolio strategy; in 2015, the first U.S. invention patent was successfully filed, marking the moment when the innovative edge of "Intelligent Manufacturing in China" began to shine on the world stage.

Chapter Two: Ten Years of Sharpening, Forging the Soul of "Smart" Manufacturing (2013-2022)

Over the next decade, the founder and his technical team demonstrated remarkable strategic patience and R&D passion, firmly channeling substantial resources into independent innovation.

Although the eco-friendly die sawing machine achieved a revolutionary breakthrough, market feedback revealed that its price was on the high side, and the efficiency of contact-based cutting (saw blades and milling cutters) was far lower than laser's non-contact processing—this fundamental shortcoming constrained the sawing machine's growth. At the same time, Yisong's innovative DNA continued to expand, leading to the development of other CNC equipment such as shoe last machines and six-axis drilling machines, accumulating over 40 patents over the decade.

More significantly, the independent CAD/CAM software platform continued to mature, endowing Yisong's equipment with a unique "brain" and "nervous system," enabling deep synergy between hardware and software, and providing limitless possibilities for ultimate precision and intelligent upgrading. It was this decade-long dedication that transformed Yisong from a technological disruptor into a definer and leader of industry standards.

Chapter Three: Die Bending Revolution — A Strategic Choice from Red Ocean to Blue Ocean (2023)

The efficiency bottleneck of the sawing machine made Yisong keenly aware: contact-based cutting has inherent speed limitations. Therefore, Yisong decided to suspend further R&D on the sawing machine and pivot to exploring other segments of die manufacturing. During an in-depth investigation of the die equipment industry chain, the team turned its attention to die bending machines.

Traditional die bending machines have a fatal pain point—bending precision is difficult to maintain consistently, relying heavily on manual experience for adjustment and compensation. The founder keenly recognized: "Pain points are opportunities; the bending process should undergo an intelligent revolution!" In early 2023, leveraging the powerful R&D capability of its independent software platform and precision hardware design, Yisong's intelligent die bending machine made a stunning debut. It achieved fully automatic detection and compensation, fully automatic tool magazine switching, and WYSIWYG bending results—features unheard of in the market at the time. With nearly 20 innovation patents backing it, the die bending machine caused a huge sensation upon release, with its intelligence level reaching an extremely high degree of practical application.

However, the die bending machine ultimately operates in a mature red ocean market. Even with Yisong's many 0-to-1 breakthroughs, competition remained fierce. At this juncture, a serendipitous opportunity changed Yisong's course—in July 2023, the team learned of the existence of extremely expensive die rubber installing machines abroad with minimal global sales. After careful assessment, Yisong astutely recognized that die rubber installing is a highly promising blue ocean segment, and that its own technical accumulation fully equipped it to achieve a breakthrough at lower cost.

Faced with red ocean competition and blue ocean opportunity, the founder made a far-reaching decision: strategically suspend further R&D of the die bending machine, concentrate all technical resources, and design a rubber installing machine from the ground up—rather than fighting in the red ocean, create new territory in the blue ocean.

Chapter Four: Rubber Installing Revolution — A Global Breakthrough from Zero to One (2023-2025)

In July 2023, Yisong officially initiated R&D of the die rubber installing machine. The R&D team overturned foreign technical solutions and redesigned the machine from the underlying architecture. In just over half a year, in early 2024, the world's first Yisong fully automatic die rubber installing machine—the CutFit—made its debut! It integrates rubber material cutting and pasting into one unit, with costs far below competitors and highly competitive performance, instantly electrifying the printing and packaging industry. This not only marked Yisong's patents exceeding 60 but also set off a global wave of transformation in "replacing manual labor with machines for die rubber installing." At major industry exhibitions in March and April 2024, the machine drew crowds of domestic and international customers, with scenes of overwhelming enthusiasm.

The success of the CutFit did not stop Yisong. Responding to customer feedback on insufficient efficiency, in July 2024, Yisong swiftly initiated R&D of the high-speed version. From March to May 2025, the first-generation high-speed version successively appeared at exhibitions in Guangzhou, Shanghai, and Beijing, each met with great enthusiasm.

In October 2025, the second-generation high-speed version completed R&D, achieving a major leap: the first-generation had used pre-die-cut short straight strips, still constrained by material production; the second-generation completely broke this limitation—directly using flat sheet materials readily available on the market, achieving automatic feeding through software calculations, cutting long straight strips and cutting them into short straight strips for gripping and pasting, while also adopting adhesive-backed flat sheet materials and integrating an automatic release liner removal function. Material constraints were eliminated, and automatic feeding further liberated labor, achieving a qualitative breakthrough in efficiency. That same month, the first batch of machines was delivered to customers in Zhongshan and Foshan for practical validation, receiving high recognition. By December 2025, Yisong's filed patents had exceeded 100.

Chapter Five: Dual Machines in Parallel — A Revolutionary Breakthrough Doubling Efficiency (2026)

Entering 2026, Yisong once again challenged the two major pain points of efficiency and material waste.

Two major approaches advanced simultaneously: the R&D team conceived two entirely new routes. The CutFit Plus separates cutting from gripping-pasting, with the cutting end adopting a dual-cutting-head design, enabling cutting time and pasting time to form a balanced assembly-line synergy, multiplying efficiency. The new-generation high-speed version (dual-beam structure) adopts a dual-station design, with two independently operating heads each equipped with both cutting and gripping-pasting functions, enabling simultaneous processing of the same die and achieving a "1+1>2" synergistic effect.

Hot melt adhesive process, an unprecedented innovation: Yisong took a different path, pioneering the pre-coating of hot melt adhesive on non-adhesive rubber materials, completely eliminating the machine gluing process and replacing it with a heating process. After cutting, rubber strips are rapidly heated and can be pasted immediately, greatly improving efficiency while solving the pain point of glue-induced displacement.

Gripping mechanism fully upgraded: the original 3-needle gripping was enhanced to a dual-row multi-needle structure, significantly increasing the gripping capacity for large-size rubber strips, directly reducing the number of strips and further improving efficiency. Software also received extensive optimization, supporting full cutting, gripping, and pasting of all-straight strips, fully compatible with second-generation high-speed functions. These comprehensive improvements tripled the efficiency of the standard model. In terms of material utilization, compact nesting algorithms and manual adjustment support effectively eliminated customer concerns about material waste.

The two new models were successively launched between March and April 2026, appearing at exhibitions in Guangzhou, Wenzhou, and Shenzhen, receiving widespread acclaim. Since the CutFit Plus and the new high-speed version had comprehensively surpassed the second-generation high-speed model in both speed and functionality, Yisong decisively ceased production of the second-generation high-speed model. This "self-elimination" is the best interpretation of Yisong's proactive iteration and self-surpassing.

CutFit Lite, a strategic layout for the mass market: as early as October 2025, Yisong had learned of the existence of coil-fed rubber installing machines. In fact, the coil-fed approach had been considered in early R&D but was rejected due to defects such as the need for custom materials, procurement limitations, and susceptibility to deformation affecting pasting quality. In March 2026, when actual machines appeared on the market, the defects remained obvious. Based on market competition considerations, Yisong decided to launch the CutFit Lite—using commonly available pre-cut straight strip rubber materials with wide material sources and stable quality, adding angled cutting functions and one-time pasting of multiple materials—core functions that coil-fed machines lack but rubber installing machines should inherently possess.

In September 2026, the CutFit Lite was officially launched to the market, quickly receiving positive feedback from numerous customers due to its outstanding material advantages and comprehensive functionality.

Four-model lineup completed: by this point, Yisong's rubber installing machine lineup comprised four series—CutFit, CutFit Plus, CutFit Pro, and CutFit Lite—fully covering all rubber installing application scenarios. All four series integrate hot melt adhesive processing mechanisms, forming a complete capability matrix from entry-level to flagship.

Going global: as of September 2026, Yisong's patents exceeded 120, and the rubber installing machine has received orders from nearly 20 countries—from exports to Taiwan, China to multiple European and American countries, Yisong has truly begun its firm steps toward the world, earning the trust and praise of numerous domestic and international customers.

Epilogue: Endless Innovation, Eternal Edge

From the 2012 insight into the double dilemma and the resolute founding, to the present-day establishment of an intelligent closed loop covering core die manufacturing processes, owning an independent CAD/CAM platform, holding over 120 patents, forming a four-model rubber installing machine lineup, and exporting to nearly 20 countries—every step Yisong has taken is inscribed with the founder's far-sighted strategic vision, obsessive pursuit of innovation, and the team's unwavering R&D spirit.

They stood firm through long nights of patent strategy, persevered through the solitude of foundational platform development, and remained unbowed in technological breakthroughs. From sawing machines to die bending machines, from die bending machines to rubber installing machines—every strategic decision, every generation of product iteration, is the inevitable outcome of deep insight into user pain points, decisive action, and efficient execution.

The founder often says: "Innovation has no end; pain points are the starting point. Master the core, and you can travel far and steady."

Yisong's story is a grand epic in which vision ignites the spark, perseverance illuminates the journey, and innovation carves the future.

Yisong's innovation knows no end. This blade of innovation—embodying wisdom, perseverance, and the spirit of independence—will continue to carve ever more brilliant chapters onto the canvas of global intelligent manufacturing.